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the average twitter user sucks (how to win on X 2025)

Reader… something CATASTROPHIC has happened.

Broke losers.

Cocky douches.

Zero room for progress.

X has died.

This is the shit I see when I come back from my 2 month break.

Bruh, where’d all my friends go??

X is the WORST it’s been in a while.

not gonna say that’s because I left… but… you know… there has to be a reason…

I genuinely can’t be on the fyp for 10m without gagging.

The same 10 tweets from the same 10 creators regurgitated in 10 different ways.

Theres BARELY any creativity on the site.

And you’d assume it’d be hard to get back into a stride like this, right?

But something crazy happened.

My first 24h on X:

  • Dozens of new followers

  • Thousands of views

  • New client

Within the stupidity of the X scene, I’m making a way.

These have been my results from the past 48h:

Did I crack the X code?

No. Not yet.

But what I did do was something VERY important:

I dedicated myself to be seen on the market.

Yegor makes great points on his account everyday.

My favorite, which is a theme on all of his posts:

“Lifestylers” don’t get results. Businessmen do.

Lifestyle creators post about feelings, motivation, fitness, maintenance, consistency, love.

Businessmen (or women) post stories, results, analysis, drama, belief shifting ideas.

Businessmen are on the market. Lifestylers are on the algorithm.

One gets paid. One gets views.

Right now, I want you to make a very important distinction.

Are you a lifestyle creator or a business creator?

Why Lifestyle Creators Are Usually Broke

“Discipline works; motivation goes away”
“Stay consistent to make more money”
“Join my email for lifestyle + business tips!”

Sybau.

Lifestyle creators write what they write because:

A: They don’t have the confidence to sell
B: They don’t have any results, not even for themselves.

Now look.

We all start somewhere.

I’m nobody to hate because you’re a beginner, or don’t have enough credentials.

But seriously - if you’re good at what you do, if you’re passionate, if you’re really after success…

You would get results + confidence in a matter of months or weeks.

(hopefully with my help :D)

You WOULDNT spend your time posting about how “focus builds bridges.”

But the reason people do…

Is because it gets CRAZY results.

Seriously. Some of these platitudes get views and likes in the tens of thousands.

All it takes is a few people to be like:

“Oh yeah, discipline is pretty decent! Lemme repost this!”

Boom. Viral.

But now Danny Discipline has thousands of likes…

And ZERO dollars.

Now here’s the case for businessmen:

We don’t like to post that stuff. That’s for our journal and the advice we give our friends.

NOT our prospects.

Our future clients want us to:

  • share results

  • shift their beliefs

  • solve their problems

  • tell compelling stories

  • say what has to be said

And the crazy part?

You JUST might have the story, solution or idea that can sign you a new client in your next post.

But someone else posted it first.

Boom. Now he’s got their attention.

And his offer might ACTUALLY BE WORSE.

But he was willing to set aside all of the ChatGPT ikigai bullshit and actually say something meaningful.

Will you grab your ICP by the throat with all your posts?

Or will they just give you a like for your “insight” and keep scrolling?

And maybe they’ll have someone else to solve their problem.

Shit, man. That problem solver might be ME.

You don’t want to lose your client to me because you didn’t take my advice.

So listen:

X is terrible right now.

But as creators and entrepreneurs, our job is to disrupt.

Make your content for the market:

  • Break beliefs

  • Show your credentials

  • Post transformations, not value

  • Tell compelling stories with twists

  • Prove why you're the better option

No more discipline, focus, or purpose posts.

Make that choice.

Lifestyler or entrepreneur?

Views or clients?

It’s your choice.

But when you’re ready, reply to this email with “BUSINESS”

I think I have a few ideas on how to make you X’s next star.

See you soon,

Pairaw